Anyone that thinks that is the case need look no further than the U.S. automakers appeal for close to a $35 billion bailout. As this CNN article suggests, public opinion is now significantly against the government bailout. Before the auto executives showed up on Capitol Hill in their highly-publicized corporate jets, public opinion was 50/50.

This PR faux pas could end up costing them close to $35 billion.

Before starting The Content Factor, I spent 15 years in public relations. The old pros have a saying: "Not only must it be right, it should 'appear' right."