Much has been written lately about social media. One of the more interesting uses of social media involves food trucks and how they are using social to find and communicate with customers. This recent post from The Chempetitive Group is typical of what marketing experts are saying.
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Submitted by Paul McKeon on Tue, 12/06/2011 - 20:40
As usual, Sirius Decisions is spot-on with some of their marketing and sales alignment insights. Here is a recent newsletter on how to solve the content creation issues. At The Content Factor, we have already been ebedding many of these best practices for years.
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Submitted by Paul McKeon on Wed, 08/31/2011 - 10:19
Everybody wants everything to be perfect, and this is especially true of corporate content. Catching typos, making sure everything is grammatically correct and on message—those are certainly table stakes for corporate content. But what about legal review, approval by various subject matter experts, review within the marketing chain of command and third party approval from customers and industry analysts? Is touching base and “covering off” with everybody absolutely necessary?
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A challenge with Marketing Automation systems, so far, is that they are mostly tactical. But to fulfill the Marketing department's desire to think and act strategically, marketing automation had to do more. Enter B2B marketing's latest three-letter acronym, RPM, for Revenue Performance Management.
Marketing automation systems, like Eloqua and Silverpop, are becoming standard equipment among our clients. This is great for both our clients and for us. For the clients, these systems allow Sales to self-serve, and launch one-off campaigns to their prospects at just the right time in the buying cycle.
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At a recent Focus Roundtable on Sales and Marketing alignment (or the lack thereof), we acknowledged the frequently discussed differences between the people who work in sales jobs and the people who work in marketing jobs. Marketing people think of their company’s prospects as a either a homogenous group or grouping of groups (segments), and they communicate with these groups through vehicles that are designed to reach masses of people.
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I enjoyed speaking on the Focus Roundtable a few weeks ago on the topic of sales and marketing alignment, along with Dan McDade of PointClear, Tim Sullivan of Sales Performance International, and Karen Hayward of Centerbeam. You can listen to the recording of the event here.
I applaud Google for using its enormous influence to fight back against the content farms, such as eHow and WikiAnswers, which clog search results with weak but heavily search-engine-optimized content to fuel ad sales.
Much has been written lately about social media. One of the more interesting uses of social media involves food trucks and how they are using social to find and communicate with customers. This 
As usual, Sirius Decisions is spot-on with some of their marketing and sales alignment insights. Here is a 
I applaud Google for using its enormous influence to fight back against the content farms, such as eHow and WikiAnswers, which clog search results with weak but heavily search-engine-optimized content to fuel ad sales.
In a recent post, I told about my favorite discovery
Marketing strategist.
Marketing tactician.