The toughest part of a B2B marketer's job? 73% say: doing more with less. A new survey from Genius.com and BtoB Magazine is quoted in MarketingProfs ("B2B Marketers Struggle with Changing Roles"). We knew, anecdotally, that "doing more with less" is the mantra for all of us working in this economy--not just for B2B marketers. This statistic validates the anecdotes.

In the same study, B2B marketers reveal that about half of them are blogging, half are using Twitter, and less than half are using other social media and digital marketing tools. That means a majority of B2B marketers are still adopting their practices to content-driven online marketing. There is a lot of change still ahead.

So, let's connect the dots. B2B marketers are already stretched to get everythng done, and many have not yet begun to produce the volumes of content they will need as they adopt blogs, tweets, SEO, Facebook, LinkedIn, and marketing automation.

So their mandate isn't just "do more with less"--it's: "create more content with less."

We are standing at a profound intersection of communications boom and economic bust.  It's a fascinating era to observe.