We recently finished a year long series of white papers that eventually became a book. This is really an ingenious way to accomplish an otherwise daunting task. The project took more than a year, but the client had the marketing benefit of each completed white paper throughout the year. With a little editing at the end of the project, the white papers became chapters and the chapters became a book.

Many people don't realize what great marketing vehicles books can be. In this particular client's case, his salespeople are reporting increased sales due to this book. It's not necessarily because people are reading the book cover-to-cover, but because they believe (and it's true) the company really is an expert in its field.