Read a great book over the weekend: Made to Stick.

I am not reading as many business books as fast as I used to, but this one was truly worthwhile for me. In a sense it is a bit of a follow on to Malcolm Gladwell's The Tipping Point. But while Gladwell's book was more focused on widespread social factors, this book is a bit more prescreptive in how to practically create messages that stick. A must read for those in advertising and marketing.