That's one way that web usability expert Jakob Nielsen describes the preponderance of shallow copy on the web. In fact, in a recent article entitled Write Articles Not Postings, Nielsen eloquently states the case for in depth, expert-oriented content. His rationale: the web is all about content, and "in-depth content that takes much longer to create is beyond the abilities of the lesser experts."

We've been reading Nielsen's usability insights for years. We're obviously thrilled that this Internet thought leader consistently validates the importance of quality content on the Web.