Found an interesting post on the MLT Creative blog titled, "Why Top-of-Mind Matters in B2B Marketing." Being memorable, through a consistent message and integrated marketing channels, certainly does help a B2B marketer be "top-of-mind" when it's time for the buyer to buy. But the post got me thinking about one of the most powerful channels: positive word-of-mouth, particularly personal endorsement.
A simple but important principle of email marketing has emerged from recommendations we are developing with a client. This principle is one of those fundamental techniques that everybody knows but few put into practice. That principle is: Don’t boil the ocean. Allow each element to have one, and only one, purpose.
In the corporate marketing departments where I've worked, a bone of contention has been, "What's the Lead Source?" For any given suspect/prospect/lead/opportunity in the funnel, what or who gets credit for bringing it in?
In the corporate marketing departments where I've worked, a bone of contention has been, "What's the Lead Source?" For any given suspect/prospect/lead/opportunity in the funnel, what or who gets credit for bringing it in?
Marketing strategist.
Marketing tactician.