New Rules of B2B Engagement

Add your comment? Do B2B prospects comment on blogs?Mark W. Schafer does an excellent job on his {grow} blog in engaging his readers in discussions in the comments of his posts. I participated on the post, “Wait a minute. Read More

Thought Leaders are Curators of Content


I enjoyed this series of short videos by Brian Solis titled "Ideas Connect Us More than Relationships." There are several points here that are relevant to thought leadership, and how social media changes the game.
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Miller's Brew Blog -- Will It Run Flat?


You should check out Brew Blog, a site run by Miller Brewing. What a great tool. Miller can now let beer enthusiasts, analysts and other interested parties in on company happenings before the PR machine sanitizes the news and releases it to the general public, right?

Wrong. Read More
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Our Blogletter

Got feedback? Ideas? Suggestions? Leave em here. Thanks
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Birth of the Blogletter

We are launching our blogletter—an email newsletter that is built on top of our blog. What a concept!

How does it work? Instead of putting long articles in our e-newsletter, or creating new web pages for the articles, we simply post the articles to our blog. They make great blog posts. Then, we send out our e-newsletter with brief, easy-to-read introductions to the articles, and links to the full versions in the blog posts.

Not only is the blogletter handy for communicating to our clients and friends, but it's also efficient: Read More
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