We are launching our blogletter—an email newsletter that is built on top of our blog. What a concept!
How does it work? Instead of putting long articles in our e-newsletter, or creating new web pages for the articles, we simply post the articles to our blog. They make great blog posts. Then, we send out our e-newsletter with brief, easy-to-read introductions to the articles, and links to the full versions in the blog posts.
Not only is the blogletter handy for communicating to our clients and friends, but it's also
efficient:
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