Most marketing is all about communicating externally. I'm working with a client who needs internal branding. In fact, I suspect that her customers hold a deeper impression of her brand by coming into her brick-and-mortar store than do her employees, who are inured to the environment.

Last week’s AdAge poll posed a fascinating question:

As someone employed in marketing, advertising or public relations, would you work on the BP account in a professional capacity at this point?

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Marketing expert David Meerman Scott blogged last week about Boeing's new web site as a stellar example of brand journalism--a term he defines thus:

Brand Journalism is not a product pitch. It is not an advertorial. It is not an egotistical spewing of gobbledygook-laden corporate drivel.

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