Crusaders and Shepherds: Lessons for B2B Marketers

I'm enjoying Steve Woods's post today on Digital Body Language, on the ways Marketing departments can and should be "doing" social media. Read More

Commoditized Content: Is B2B Next?

Two major events make a trend. Now that Yahoo has purchased Associated Content, in the wake of AOL launching Seed.com, it is official that the major Internet portals see big profits in the ads they can sell on pages of cheap content.

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Are You Interesting To Me?

Once tweeting and checking-in have become mainstream, the next trend in communications will be "passive conversation discovery," blogs Eloqua's Steve Woods. Read More

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