Your Great Content Isn't Great Enough

Please retweet: You can get more retweets now. Ask me how.

The following headline on today's SmartBrief on Social Media caught my eye--which it was carefully designed to do:

Why great content is never enough

As one who works for an outfit called "The Content Factor," my interest was piqued.

Dan Zarrella has researched the characteristics that make content retweetable, and quality, says SmartBrief, isn’t one of them.

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Crusaders and Shepherds: Lessons for B2B Marketers

I'm enjoying Steve Woods's post today on Digital Body Language, on the ways Marketing departments can and should be "doing" social media. Read More

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