Untitled
BusinessWeek recently ran this story about the Orange County Register outsourcing some of its content duties to India. In fact, we've had several clients express interest in this concept, but I am not sure of any that have done it yet. The OC register seems to be outsourcing more of the "mechanical" content tasks, such as editing and proofing. But my guess is that it won't be long before creation of original content is developed in this way.
Of course, I still have my doubts that this will work for most original content. For that you need close copy contact with the writer or reporter close to information sources--not necessarily physically, but rather





Marketing strategist.
Marketing tactician.
Comments
Post new comment