I started to to try to write some commentary of my own about the article linked below, but the article itself really says it all. Be sure to watch the video (you'll have to follow the link from this page to YouTube.com).

Writers: The Most Undervalued People Online, by Robert Gorrell, on grokdotcom.com

My first experience writing for the web was in a small technology company that suddenly needed its first World Wide Web site, as everybody did, in 1995-6. The VP of Marketing assembled a SWAT team consisting of a project manager, a CGI programmer, and a graphic artist. So I asked him, "What's this new web site going to say?" He added me to the team.