A wonderful discussion thread was started by Own McDonald in the Content Strategy group on LinkedIn, with this challenge:

I challenge any CS group member to offer a working definition of content strategy that's light on industry-speak and easily digestible for the average marketer in 100 words or less. Straight up.

It started in January and is still ongoing. There is more great insight here than can be packed into 100 words.

In addition to repurposing our "Secrets of Case Study Winners" white paper on YouTube last week, now we have also put the same content on Brainshark to see whether that method is just as easy and effective. Here's the result:

Demonstrating how to repurpose B2B content using simple video tools, we present the video version of "Secrets of Case Study Winners," based on our white paper about effective B2B case study programs.

Since email, as a marketing medium, has evolved past "mainstream" and on to "boring," let's get creative and look at some new ways to communicate to buyers. How about sending videos that show off a new product feature, explain a new research finding, or show how to do a task? Or even make a sales presenation?

I have a new toy. It's really an amazing tool that gives my writing more detail, makes me more responsive to the marketing managers and subject-matter experts I work with, and saves me a ton of time. But it's so fun to use that it feels like toy.

Most marketing is all about communicating externally. I'm working with a client who needs internal branding. In fact, I suspect that her customers hold a deeper impression of her brand by coming into her brick-and-mortar store than do her employees, who are inured to the environment.

Found an interesting post on the MLT Creative blog titled, "Why Top-of-Mind Matters in B2B Marketing." Being memorable, through a consistent message and integrated marketing channels, certainly does help a B2B marketer be "top-of-mind" when it's time for the buyer to buy. But the post got me thinking about one of the most powerful channels: positive word-of-mouth, particularly personal endorsement.

Please retweet: You can get more retweets now. Ask me how.

The following headline on today's SmartBrief on Social Media caught my eye--which it was carefully designed to do:

Why great content is never enough

As one who works for an outfit called "The Content Factor," my interest was piqued.

Dan Zarrella has researched the characteristics that make content retweetable, and quality, says SmartBrief, isn’t one of them.

Coincidental to Paul's "Don Draper" series on using emotion in marketing content, I am reading Switch: How to Change When C Read More