People ask us all the time, “What’s different about The Content Factor?” Three things:

Paul McKeon, President

As founder and president of Crescent Communications, and then as partner and director of Ketchum Public Relations' Global Technology Practice, Paul has been devising and running marketing campaigns for years. An accomplished information architect, he's created dozens of messaging platforms, developed numerous website content schemas and written hundreds of brochures, ads, articles and press releases. As Chief eBusiness Officer at Ketchum, he was named one of the 100 Premier IT leaders of 2002 by Computerworld Magazine.

Most experts will tell you that content is king in today’s Web-oriented marketing environment. It’s no understatement to say that great content, properly deployed, is a marketer’s best friend.
The Content Factor helps clients do better marketing through better content. Better content used for outreach helps drive more traffic, and better content on your site will convert more of that traffic to sales.