Marketing is all about the 80/20 rule. Eighty percent  of your power comes from what you do off your site and only 20% comes what from you do on your site. So, now that you have great content, teeming with the right messages, what do you do with it?

Do you use email? Are you blogging? Should you be publishing your white papers on industry directories? Are you sending position papers and op/eds to key media? What about your monthly campaigns on marketing automation systems like Eloqua or Marketo?

With your messaging developed, you have a solid platform for original content creation.  That’s where The Content Factor really excels.

Our professionals can create content for any marketing medium to amplify your messaging—from ads, advertorials, blogs and brochures to case histories, podcasts and white papers. We’ve even written business books and produced YouTube channels. In fact, there is virtually no form of original content we haven’t created, or can’t create for you. 

Taking the right position with your product or service, and then developing the best marketing message for that position, is the first step to successful marketing. All too often, companies try to complete websites and marketing materials before agreement has been reached on the right marketing message.

The result is disaster. Not to mention wasted time and money.