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Here's our own collection of wisdom on how to develop and use written content. And be sure to check out our blog.

Secrets of Case Study Winners: How B2B Marketers Create Successful Programs (pdf version)

We hear the objections all the time: "We’re not ready to endorse your product at this time,” or "We don’t want to tip our hand to our competitors.” Most B2B marketers manage to publish only a smattering of case studies. Yet a few B2B companies do stand out. This paper reveals their secrets.(Rather read this white paper on your screen? Here's the web version.)

Secrets of Case Study Winners: How B2B Marketers Create Successful Programs (web version)

Download this complete white paper in PDF formatCase Studies: Every Marketer’s Problem Child? We hear the objections all the time.

How to Create a Content Strategy for B2B Nurturing Campaigns (web version)

Download this complete white paper in PDF formatThe Sales Cycle Has Become the Buying Cycle B2B marketers have come to understand the need for content very well–so much so that they find themselves in the role of publisher for their own brand, creating a steady stream of new information, and participating in virtual conversations. Yet it is no secret that B2B marketing content is still falling short.

How to Create a Content Strategy for B2B Nurturing Campaigns (pdf version)

The sales cycle has become the buying cycle. Does your content speak to buyers appropriately at each stage of that cycle? To nurture B2B leads, target content for each type of buyer, and allow the buyer to maintain control of the cycle. Here's how.(Rather read this white paper on your screen? Here's the web version.)

The 10 Hallmarks of Great Web Content

Learn the secrets of creating compelling and effective Web content.

Is Anybody Following Your Thought Leadership?

Want to develop more effective thought-leading campaigns? This prescriptive white paper shares our best practices.

Eight Rules for Creating Great White Papers

You might be surprised to learn what makes a white paper truly effective in marketing your business or product. "Eight Rules" is The Content Factor's most downloaded expert piece.

To Blog or Not To Blog

Should people in your company be blogging? Separate the hype from the hope, and see the real marketing power of blogs.

How to Appeal to Both Humans and Spiders

Your web copy can't just read well—it has to drive traffic to your web site. Learn how to make it satisfy both your readers and the search engines.