In the digital environment, it is now buyers--not sellers--who gain control of the sales cycle. In fact, the sales cycle has become the buying cycle. Marketing automation systems, like Eloqua, Marketo and Pardot, give buyers the control they demand, and give marketers the information they crave for tracking and nurturing leads. 

In the absence of the human touch, digital automated content drives these systems. Or, as one client put it, “We need automated content to feed the beast.” But while the content distribution process can be automated, content creation can't. The best results come from compelling content that speaks to the buyers according to their stage in the buying cycle.

The Content Factor creates original automated content for clients like Platts/McGraw Hill, Equifax, Manhattan Associates, Leads360 and others. We've written a white paper explaining our approach to content strategy for the four stages of the buying cycle--an approach that keeps the beast fed.

How to Create a Content Strategy for B2B Nurturing Campaigns (web version)
How to Create a Content Strategy for B2B Nurturing Campaigns (pdf version)
(No registration is required. Enjoy.)

If you need automated content to feed your marketing beast, we can help. Contact us today or fill out the form below.